Markets can only move three ways: up, sideways and down. The technical historians tell us that the market for equities when viewed over time has a definite upward bias for two-thirds of the time and declines the other one-third.
I believe that in order to maximize returns, you should play both sides of the market, long and short. It is a fact that stocks decline faster than they advance. This is probably because there is only one reason you buy stock -- because you expect it to go up. There are many reason why people sell stocks, to raise funds which can be used for various personal reasons, in addition to taking profits.
If you adhere to proper risk management, the risks are similar whether you are long or short. This lesson is meant to give you an overall framework for playing the short side of the market. It will not cover how to play the long side in a bear market, which can also enhance returns, but I will visit that subject in a future lesson.
Here, I will outline the technical framework to short stocks with the trend, which has the highest probability of success, and the best reward-to-risk.
There are many common mistakes that many short side traders make. The most detrimental to your pocketbook is selling a stock short because of fundamental overvaluation without confirmation of a declining primary trend for both the market and the stock. I have seen many short hedge funds go out of business because their egos got in the way and failed to recognize a change in the primary trend before shorting. They might have thought that the PE was too high, the stock had advanced too far too fast, or the fad wouldn't last.
When there are many egos involved that think a company will fail, it means there will be a very large short interest relative to its average daily volume. These stocks will command much media attention and chatroom rumors.
The problem with this fundamental approach is that you can be absolutely correct about the negative fundamental aspects, but dead wrong on your timing and get blown out of your position at levels that are far above your stop-loss buy order. We have just witnessed this countless times in the parabolic bubble that has since collapsed and put us in a primary bear market. Many of those egos that shorted the Internet and technology stocks found out the hard way that overvalued can keep getting overvalued, and they didn't have the financial staying power to wait for the inevitable collapse of the bubble.
For this very reason, I feel very strongly that it is better to use option strategies when shorting the market or individual stocks. It might be buying in-the-money puts or different kinds of bear spreads, including put ratio backspreads. This also leads to better risk management because of the defined risk and is also a much less stressful way to trade. Get yourself an option education and deal with an experienced option execution firm.
Regardless of whether you use options or not, you will be more successful by shorting stocks in downtrends that retrace to a declining moving average or from continuation short patterns like flags, triangles, consolidations, etc.
Key Points For Short Sellers


This is a weekly chart of the SPYs which gives you more clarity on the RT to the 30-week EMA. I have labeled the top and a test of the top with the SPX numbers 1553 and 1530, but the actual chart is for the SPYs.
Note the light volume on the 1530 lower top and the blow off volume on the April and September lows. All of the retracements are circled.

This chart points out the favorable reward to risk of shorting retracements to the 30-week EMA in a primary downtrend. You place that stop 1%-2% above the MA, and you can see the potential rewards.
You follow the trade down by lowering your stops, but make sure you give it enough room because rallies in bear markets are sharp.
Many of the down legs end at Fibonacci RT levels and/or Fib extensions in conjunction with oversold indicators at extremes. There are ways to play both ways in the trend, but the scope of this lesson is just on the short side.

This chart with the 12-month EMA, which is the best longer-term trend MA indicator as tested by Colby & Meyers, gives you a clearer picture of the bull and bear trends.
You see the negative divergence in RSI, the triangle b/o with the rolling over of the 12-month EMA and subsequent decline, in addition to the RTs back to the 12-month EMA.
Always keep this chart on your desk and update it because it can prevent you from making any major mistakes on your longer-term money.

Same SPX monthly with alert levels using the 1990 bear market low is the base. This type of chart is very useful regarding potential covers and contra-trend trades.
For you Gann followers, when you divide 1553 by 2, you get 776, which is in conjunction with the .618 level. Let's hope we don't get to that level.

The most common moving averages used to depict trends are the 20, 50 and 200, so we must be aware of them, both simple and exponential. If it's an extremely volatile stock, there can be a significant difference, so check both the SMA and EMA.
Stocks and markets have there own rhythm and cycle periods, and I will always check with a Fibonacci daily overlay of the 21, 55, 89, 144 and 233 daily EMAs. When the vehicle you're trading is in sync with the Fibonacci EMAs, it is a high probability trade location with good reward to risk. (The 34 EMA is not used.)



The NDX daily chart (chart 7) points out the 1406 .618 RT to
the 1602 high. Remember, this is a bear market RT to the 50-day EMA in
conjunction with a Fib RT.
This 1406 alert zone you knew in advance and should have been prepared to
look for intraday short setups at this alert zone. This is an example of
combining position trading with a daytrade.
Chart 8 (five-minute) shows you the RT to 1406 and the
following 1 2 3 lower top short setup that followed. This was an excellent
daytrade using the futures or the QQQs whose .618 RT was 35.05, which was
its exact top before the 1 2 3 setup.
Chart 9 (five-minute) shows the same kind of setup on the SPX. The .618 RT was 1094, and the 50-day EMA was 1101.
Note: The Fib numbers are just alert zones. These charts just happened to hit the exact number, so be looking for pattern setups in the zone around the number.

This chart is an example of the negative surprises that most often happen when a stock is trading below all of its declining moving averages.
This chart of Providian Financial depicts a large descending triangle with the first b/o at the 45 level, which was below both declining 10-week and 30-week EMAs. The 10-week EMA is also < 30-week EMA. The story was credit card weakness/bad debts by the consumer and the accelerated move was on. The next good entry was a continuation b/o below 40.
This turned out to be a windfall trade and you can't know in advance that will happen. You would be surprised how lucky you can get by following some basic guidelines on shorting stocks.

This is a different look at PVN on a daily chart which should always be used in conjunction with your longer-term weekly and monthly charts.
A basic 1 2 3 short setup below declining 10 and 50 EMAs, while the 200 was rolling over. (I prefer to use the 30-week EMA.) Entry was below the 2 point low of 46.
The next entry was below 40, which has more significance when you view the weekly chart.
"You got lucky" below 40, "Bud."
Summary
This lesson is meant to demonstrate high probability technical short selling patterns in a bear market where the primary trade is down.
It is assumed that the reader has acquired the knowledge of all the risks associated with short-selling, such as margin, borrowing stock, etc., in previous educational lessons on short selling.
Keep it basic and short the continuation patterns and retracements when the primary trend is down and your odds for success will be much higher.